Analysis of factors that determine the quality of garments’ Marketing controllable variables

The study tried to identify factors that affect the quality of garments’ marketing controllable variables and its possible impact on traders’ satisfaction. In order to address those issues, the researcher distributed questionnaires to marketing middlemen who were selling the company’s garment products and referred secondary data sources. The collected data and information were compiled and analyzed for possible indications of problem areas. It was found that the main marketing and sales factors that contributed to the low profit level are poor quality of garments, limited distribution outlets, limited promotional efforts and, inconsistency in product supply and deliver. It was finally recommended series of measures that the company should take in order to improve the current situation in terms of profit, market share, price competitiveness, and eventual customer satisfaction.