With the rapid development of network technology, e-commerce and e-marketing has developed gradually. The number of Internet users was increasing and would soon overtake the United States. On-line shopping is a recent phenomenon in the field of E-Commerce and is definitely going to be the future of shopping in the world. Most of the companies are running their on-line portals to sell their products/services on-line. Though online shopping is very common outside India, its growth in Indian Market, which is a large and strategic consumer market, is still not in line with the global market. The potential growth of on-line shopping has triggered the idea of conducting a study on on-line shopping in India. . E-Commerce/online shopping is one of those areas which have given new dimension to our Marketing ability. To this, internet service has proved a milestone in handling and completing the transaction of purchasing the product safely and comfortably. Although business-to-business transactions play an important part in e-commerce market, a share of e-commerce revenues in rapidly developing countries like India is generated from business to consumer transactions. Referring central India, in light of online shopping, I came across very unique system of marketing technique. Approach to online shopping, consumers is bit conventional/traditional in satisfying their needs of shopping.
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