In this paper, the system deals with content based retrieval by using three dominant content retrieval techniques and queries used to retrieve the videos. The query sets are given to identify the relevant videos. Media Professionals utilize this audio-visual archives to capture the video material. The primary goal of this project is to investigate how to retrieve the videos by using content based retrieval. The performance of content based video retrieval will improve with the help of cross referencing and multimodal re-ranking method. This project utilizes logged searches, content purchases, session information, and simulators to create realistic query sets and relevance judgments. This paper also guides how to take into account the information needs and retrieves data already present in the audiovisual archive, and demonstrate that retrieval performance can be significantly improved when content-based methods are applied to search. The improvements of the audio visual archives can be established effectively and to produce good results.