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Corporate social responsibility programs in the capital strengthening for farmers having the different orientation that is owned by the farmers. Farmers put more the social culture rather than the economic culture. This condition often leads an obstacle in the capital strengthening program. Thus it needs to be done the fund management by the farmers in order to make the capital strengthening program runs well. This research is done utilizing the descriptive qualitative approach with a case study on snake fruit farmers of Salam-Trumpon, Sleman Regency. This regency manages the CSR programs of PT. Telekomunikasi Indonesia Tbk Community Development Sub Area Yogyakarta. The gathering data method was utilizing observation, interview and Focus Group Discussion. The result of the research showed that the management of corporate social responsibility programs could be done well by Duri Kencana farmers group. The important factor that led to success of this program is that this farmers' group holding to the local wisdom as farmers who live near Merapi mountain. Local wisdom with an open minded attitude towards the new culture and be able to keep their own culture run well.
Rosane Cavalcante Fragoso, Brasil
Chief Scientific Officer and Head of a Research Group
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