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Customer Relationship Management (CRM)-A statistical perspective

Author:

Sarvesh Singh and Alok Kumar Singh

Subject Area:

Physical Sciences and Engineering

Abstract:

Customer Relationship Management (CRM) is the basic need of all the organizations of this era to develop a competitive advantage. In this paper, we have shown with the help of an example that organization with highest value of Customer Service Index (CSI) attains maximum profit which establishes the fact that CRM is the need of hour. Some rudimentary statistical techniques along with regression study have been used to establish the theory.

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