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It is to the credibility of the human behavior that products are under a constant diversification process to meet the ever changing desires of people. The world is instilled with so many variations among its demographics that there is hardly any product that has the scope to reign in a constant form throughout the global market. It is not quite convincing to the artist to change his masterpiece for others but to be able to sell it, a little color must be added here and there to portray an appealing desire of the consumer. The very thought of expanding the idea to let the tastes and preferences of the consumers plug in is the absolute key to success, although it wouldn't be so embraced by the person behind the idea of the product. The practicality of gaining the global market lies within the stretchability of the business to adapt its product to the various demographic sectors. The sole objective of this paper is to highlight the importance of product adaptation in various markets to be a market leader in the international business.
Rosane Cavalcante Fragoso, Brasil
Chief Scientific Officer and Head of a Research Group
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