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On effective arrangement of posters in advertising

Author:

Subramani, J. and Balamurali, S.

Subject Area:

Physical Sciences and Engineering

Abstract:

In this paper, an alternate method is suggested to put up the posters, which achieve more improvements in reaching the people. The efficiency of the proposed method of arrangement compared to Bhatt and Jaiswal method has been assessed in terms of reach and frequency. Further we have also presented the values of reach and frequency for these two methods for various values of m and p, where m is the number of posters and p is the probability of seeing the poster.

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