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Factors affecting the individual customers’ selection of commercial banks to deposit moneyin Vietnam

Author:

Doan Thanh Ha and Hoang Thi Thanh Hang

Subject Area:

Social Sciences and Humanities

Abstract:

This study considered the factors affecting the individual customers’ selection of banks to deposit money in Vietnam. By the exploring research method, this research identified six factors affecting the customers’ decisions to select banks to deposit money in Vietnam and the importance of these factors, which are: interest rates, brand, staff, sense of security, transaction procedures, convenience. From the six factors, the study suggestedsome policies to attract savings deposits at commercial banks in Vietnam.

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