Green economy and sustianable development

The development should be always for the betterment of people without affecting the environment, it should not harmful to the earth. This initiative is called Green Economy Development. But real-world concern is how to make development without depleting the resources, especially scarce resources. So, finding an optimum level is the need of the hour. Nowadays Green Economy, Sustainable Development are the buzz words, thanks to SDGs.In 2015 all UN member nations were adopted the 17 world Sustainable Development Goals.The purpose of this article is to present and analyse how to reduce the gap in Green Economy and Sustainable Development. Here we require the fostering development must not deplete the natural resources. Even in marketing we adopt societal marketing concept, selling a product must be beneficial for at least three parties, it should give profit for the producer, value for the buyer and benefit for the society. So, in every development, society must get its share. This paper focuses its attention on the Green initiatives taken by the Kerala Government and its impact on Sustainable Development.