Hashtag activism: cancel the cancel culture among social media users

With the freedom of expression individual’s have, it allows the person to express opinions on any social media platforms concerning political, social, cultural, and other present notions. However, when that view contradicts another group or person, the person is vulnerable to what they call cancel culture. Having said that, the researchers conducted a working title which is Canceling the Cancel Culture: Basis for Advocacy Program and conducted a study using Qualitative Descriptive Research Design. Moreover, the researchers conducted a focus group interview with 8 participants coming from the HUMSS strand of Notre Dame of Marbel University-Integrated Basic Education Department Senior High School and purposive sampling is used to select the participants based on inclusion and exclusion criteria. Also, the researcher use the Key Informant Interview (KII), as the researchers formulated research questions to be answered by the participants of the study based on the two Statement of the Problems: (1) How do social media users view cancel culture? And (2) How do these views affect the perspective of social media users on cancel culture? After gathering the data, the findings of the study state that social media users see how destructive a cancel culture is as it can lead to negative experiences. Where these views on cancel culture affect the perspectives of social media users, seeing cancel culture can affect social media users' emotions and it lessens social media users' usage as afraid of being mocked, bullied, or social media user. Moreover, the researchers created an advocacy program about canceling the cancel culture where the advocacy program aims to cancel the cancel culture as the themes and codes or results state that cancel culture really needs to be canceled and making the study achieve its new title: Hashtag Activism: Cancel the Cancel Culture Among Social Media Users. In conclusion, social media users may participate in constructive discussion and can demonstrate a sense of commitment to conscientiousness but cancel culture or being ostracized in the virtual world is not justifiable at all. Harming the transgressor or canceling them in any way without being critical and cannot meet the legal process is not an effective but rather a threat.