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Sometimes referred to as older-preneurs, by others as senior entrepreneurs, third age entrepreneurs, gray entrepreneurs, and other names, persons aged 50 and over are starting businesses at a rate faster than any other age demographic. This phenomenon runs counter to the overall rate of new business startups which has been declining since the 1970’s. Research supports that baby-boomers are becoming senior entrepreneurs and often out-perform their younger counterparts in several ways. In this paper, the author discusses the reasons for the senior entrepreneur boom, profiles some of the more successful senior entrepreneurs, and identifies the keys to success for older entrepreneurs.
Rosane Cavalcante Fragoso, Brasil
Chief Scientific Officer and Head of a Research Group
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