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Due to the unprecedented growth of internet, a booming trend in the marketing arena (Social Media Marketing) has been revisited in this research paper. Social media marketing has attracted the attention of the industry as well as researchers due to its enormous reach and acceptance throughout the length and breadth of globe. The attempt of this research paper shall be to analyze the impact of social media marketing on brand equity.
Rosane Cavalcante Fragoso, Brasil
Chief Scientific Officer and Head of a Research Group
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