Ownership structure, as a mechanism in corporate governance to expedite improved efficiency of a firm, has been believed to have effect on firm performance for many years. However, research interests in the field are far from been exhausted, and the research encompassing the role of ownership structure on firm performance in emerging economy is scanty. Hence, this conceptual study proposes a model for the impact of ownership structure on the enhancement of firm performance in the context of Jordan. This work is theorized on the basis of far-reaching literature survey through which a conceptual model is developed and discussed. It is found that relationship between ownership structure and firm performance is valuated and established via published research. However, research findings on family ownership-firm performance relationship and institutional ownership-firm performance relationship are inconsistent. The proposed model in this work is based on survey of published research, but it can be empirically solidified further via collection and analysis of relevant data. This proposed conceptual framework is a unique and comprehensive model that will hopefully contribute towards the enrichment of the relevant literature, and serve as a useful guide for stakeholders on how they can boost firm performance.