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Retail managers’ perception on coca-cola company’s success of glass package recovery and recycling in Nairobi in Kenya

Author:

Dr. Okonga Wabuyabo, B. M.

Subject Area:

Social Sciences and Humanities

Abstract:

Little research has been done to establish the level of success of Coca cola Company in recycling and reusing their glass bottles. This paper attempts to establish retail managers’ perception of the company’s self acclaimed success. Retail managers of supermarkets in the CBD of Nairobi, Kenya were considered for the study. Data was collected through questionnaires and analyzed using descriptive statistics and correlation analysis were used to analyze the data. The study found out the company attained relative success although.

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