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A study of students’ behavior towards advertisements in the states of Gujarat

Author:

Dr. Falguni C. Shastri

Subject Area:

Social Sciences and Humanities

Abstract:

The influencing factors may include advertisement, friends, parents, etc. the buying behavior and spending pattern of students go hand in hand. Once they decide what to buy, they automatically decide how much to spend. When they decide what to buy-advertisements, friends, parents and various other factors play a very important role. Prominent among them are advertisements and friends. Advertisers through television can reach a whole spectrum of consumers.

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