Rwanda has recognized customer care at the highest levels and began the first steps on the journey to improving customer care. To achieve this goal Rwanda needs a customer care strategy, a strategy to ensure that the public, private and voluntary (civil society) sectors provide excellent customer service (RGB, 2012). Delivering good services requires applying customer insight and focusing on what is delivered as much as on how the service is delivered. Deep insight into customers needs can reduce the time and money spent on contact that has no value and ensures that services are relevant and easy to use. This study is conducted to assess whether there is a link between the good step made by the Republic of Rwanda in good governance and service delivery campaign being undertaken through different initiatives
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