Demographic impact on emotional intelligence and job performance of retail employees

Emotional Intelligence (EI) is the ability to be able to be in control of self and others’ emotions and behaviour in an effective way. It also involves the capability to distinguish one emotion from another hereby utilizing this information to monitor and guide one's thoughts and behaviour. Studies have already pointed out that emotional intelligence is vital element contributing towards success in an individual's personal and professional life. A person who is highly emotionally intelligent demonstrates greater potential to understand, regulate and control emotions at work thus resulting in increased productivity and performance. This research will explore how socio- demographic elements impact EI and performance of employees. The data was collected from 100 retail employees and was analyzed with One Way ANOVA in SPSS from that the significance value less than .05 Key findings indicate that EI dimensions such as self-regulation, self-awareness a n d relationship management are significantly related with designation, job basis, income and age. Job performance dimensions of commitment and task orientation are significantly with type of family, designation, job basis and age.