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Marketing strategies of an integrated facility of airlines service company

Author:

Dr. Muninarayanappa, M. and Ravikumar, B. V.

Subject Area:

Social Sciences and Humanities

Abstract:

This research paper examines the service quality delivered by four major airlines in India on the backdrop of stiff competition in the airline service sector. The analysis results will serve as the basis for airlines to improve their service Strategies in response to customer needs. The main purpose of this study is to the proposed method has been applied in the India’s International AIR market analysis through a comprehensive passenger survey. The application results clearly indicate that the proposed IPA method can effectively identify critical airline service items to be improved, and serve as a valuable tool to assist airline managers in developing airline service improvement strategies.

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