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An analysis of audiovisual advertising: Reinventing the vision of huron (1989)

Author:

Marcio Pizzi de Oliveira, Annibal José Roris Rodriguez ScavardadoCarmo and Mônica de Almeida Duarte

Subject Area:

Social Sciences and Humanities

Abstract:

Advertising has a wide range of instruments to slowly bring the consumer to the time of sale. Amid this arsenal we identify music with a function, or even specific functions within the audiovisual advertising. This article proposes the investigation of these functions focusing on the Huron approach (1989) and his confrontation with some approaches to film music.

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