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An analysis of audiovisual advertising: Reinventing the vision of huron (1989)

Author:

Marcio Pizzi de Oliveira, Annibal José Roris Rodriguez ScavardadoCarmo and Mônica de Almeida Duarte

Subject Area:

Social Sciences and Humanities

Abstract:

Advertising has a wide range of instruments to slowly bring the consumer to the time of sale. Amid this arsenal we identify music with a function, or even specific functions within the audiovisual advertising. This article proposes the investigation of these functions focusing on the Huron approach (1989) and his confrontation with some approaches to film music.

PDF file:

8758.pdf

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