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An analysis of audiovisual advertising: Reinventing the vision of huron (1989)
Subject Area:
Social Sciences and Humanities
Abstract:
Advertising has a wide range of instruments to slowly bring the consumer to the time of sale. Amid this arsenal we identify music with a function, or even specific functions within the audiovisual advertising. This article proposes the investigation of these functions focusing on the Huron approach (1989) and his confrontation with some approaches to film music.
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