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Application of multi-agents system (MAS) for peer to peer e-marketing

Author:

Manas Ranjan Mohapatra, Saismita Mohapatra and Jyoti Ranjan Mohanty

Subject Area:

Physical Sciences and Engineering

Abstract:

Intelligent Marketing System (IMS) can be more personalized based on cognitive and affective behaviour. This provides effective communication during e-marketing process. In this paper a MAS architecture for the said purpose is proposed where number of agents manage both cognitive and affective model of the people, that are able to express emotions through emotional agents and to recognize the people’s facial expression in peer-to-peer e-business environments (Ben ammar, 2005).

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