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Attitude of agricultural officers towards computer mediated communication in agriculture: a socio-psychological analysis

Author: 
Dr. Sreevalsan J Menon and S. Grace Sarala
Subject Area: 
Life Sciences
Abstract: 

A study was undertaken as an attempt to understand the attitude of the Agricultural Officers toward computer mediated communication in farming sector. The study aimed at assessing the relationship between socio-psychological characteristics, attitude and computer use efficiency of Agricultural Officers of Akshaya (e literacy programme launched by Kerala Government in one of the backward districts, Malappuram) and non-akshaya introduced districts of Kerala. The sample comprised of ninety five Agricultural Officers from Malappuram and Trichur districts of Kerala. The Agricultural Officers were selected following stratified random sampling with proportionate allocation. Age had negative and significant relationship with computer use efficiency and attitude. Education had positive and significant relationship with computer use efficiency and attitude. Trainings undergone, knowledge, communication ability, creativity, innovativeness, achievement motivation and information source utilisation showed non significant relationship with computer use efficiency as well as with attitude. It was found that there was significant difference between age, trainings undergone, knowledge about computer mediated communication, innovativeness and achievement motivation of respondents in Malappuram and Trichur districts.

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