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Attitude of customers towards internet banking in Ernakulam district

Author: 
Dr. Nemat Sheereen, S.
Subject Area: 
Social Sciences and Humanities
Abstract: 

The performance of banking activity through internet has become a necessity since internet become popular among all age group. According to Internet and Mobile Association of India, 30% of respondents have a relationship with one bank, 60% with 2-3 banks, 8% with 4-5 banks and 2% with more than six banks. The survey conducted by them also pointed out that nearly 29% of respondents do not use online banking as they have concerns about the privacy of information. People are increasingly using net banking for a wide variety of purposes, as it is very convenient. Online banking has a major role to play in capital market transactions too. This paper explores the familiarity of internet banking services among the general public. The study indicates that even though this service provides a number of benefits to the stakeholders importance to be given to certain factors in order to explore the minds of stakeholders.

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