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Data mining for business intelligence with data integration

Author:

Mubeena Shaik, Dr. Wali Ullah, Dr. Sheela Rani, C. M.

Subject Area:

Physical Sciences and Engineering

Abstract:

Business Intelligence (BI) allows an Organization's executives to obtain a better understanding of their customers, sales, market, supply and resources, and competitors in order to make effective strategic decisions. The rapid growth of computer in today's business environment has increased the demand and urgency of successful business organization to be able to react quickly to the changing dynamic market demands in locally as well as globally.

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