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An empirical study of e-commerce company by using statistical analysis

Author:

Gui Ren, Yann-Huang, Jeng-Daw Wu, Yu-Chen Lo and Hiroshi Honda

Subject Area:

Physical Sciences and Engineering

Abstract:

This report was intended to investigate the effectiveness of innovativeness and management strategies on online purchase intention in e-commerce by using structural equation model of statistical analysis. A number of path analyses were conducted to indicate the impact of different factors.

PDF file:

25144.pdf

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