Female leadership: A case study in a cosmetics company

Leadership has been studied extensively due to the important role it plays in the management of organizations, especially in a rather competitive market. In this context, leaders play a crucial role in the growth of companies. Thus, the aim of this study is to determine the influence of female leadership in the development of the people under their leadership in a multinational company operating in the segment of cosmetics. To this end, the methodology that has been used in this study was the exploratory survey through a case study with a qualitative approach. The survey was conducted through interviews based on a structured guide and participant observation. The interviews were carried out with five female leaders of the company that have become directors in less than two years and lead teams of at least 30 people. Observation, on the other hand, was made during a few meetings of the interviewed female leaders with those they lead. The survey has shown that the respondents exercise leadership through example and that the prevalent leadership styles are the charismatic and the transformational styles.