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How could Sudan airways improve its competitiveness and market share ? the efqm excellence model

Author: 
Fuad Saeed Yousif, Elsiddig Yousif Mohammed and Haron Mohammed Sayed
Subject Area: 
Social Sciences and Humanities
Abstract: 

This study examines the applicability and significance of adopting self-assessment EFQM excellence model in Sudan Airways company to improve its competitiveness and to increase its market share. Self-assessment has wide applicability to both small and large firms, public or private. Organizations often use the model as basis for operational project review. They are increasingly using results of self-assessment as part of their business planning process. The EFQM excellence model is a framework for assessing applications for European Quality Award. It is widely used in Europe and has become a basis for the majority of national and regional Quality Awards. The results of the study showed that the model enabler criteria could be adopted and implemented by Sudan Airways to increase its efficiency and market share as the study survey revealed that more than 74% of customer's satisfaction could be attributed to enabler criteria.

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