Marketing potential for commercial sorghum malt in northern Ghana

As part of research towards enhancing the value chain of sorghum utilisation in Ghana, a study was conducted in four districts in the Northern and Volta regions of Ghana, to investigate the marketing prospects for commercial sorghum malt. Purposeful sampling technique was employed to select the communities and snowball sampling was used to identify the brewers and maltsters in the communities. Two hundred and fifteen (215) respondents were interviewed and the data obtained was analysed using descriptive statistics with the aid of Statistical Package for Social Sciences (SPSS) version 16. Majority of brewers (95 %) were willing to expand their production level while large proportion (85 %) of brewers were willing to purchase commercial malt. This is an indication that commercial sorghum malt has marketing potential in the study area.