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Opinion of televiewers about news programmes telecast through different channels of Assam

Author: 
Sikhamoni Borgohain, Dr. Daisy Hazarika and Dr. Juliana Sarmah
Subject Area: 
Life Sciences
Abstract: 

The investigation was conducted to study the “Opinion of Televiewers about News programmes telecast through different channels of Assam” with the objectives (i) to analyze the viewing behaviour of the respondents, (ii) to draw opinion of the viewers about News programmes telecast through different channels, (iii) to elicit suggestion from the viewers in the prospect of improving the News programmes. The study was conducted in Jorhat district of Assam. A purposive multi stage sampling method was adopted for selecting the representative sample of the study. Two urban and two rural areas were selected for the present study. Total sample was 180. The study revealed that Majority (68.33 %) of the respondents had high level of viewing behaviour. Men (91.67%) and (86.67%) women both had high viewing behaviour than youth (26.67%). Respondents had favorable opinion towards the News programmes of the selected channels: Doordarshan- 88.89 per cent, News live: 55 per cent, DY365: 49.44 per cent respectively. Large majority of the respondents had suggested that repetition of news should be avoid (91.67%) and news having negative impact must be avoided (91.11%).

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