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Responsible tourism: an approach towards building destination image

Author: 
Nurmahmud Ali, Sidharth Srivastava and Vikrant Kaushal
Subject Area: 
Social Sciences and Humanities
Abstract: 

Responsible tourism finds its trace back in the early seventy’s where it was contemplated as a solution to negative consequences of tourism. Destinations located in the lap of nature provide tourists a perfect escape from bustling cities and towns. It offers them a good break from mundane chaos of daily life. On the destinations’ front, tourism flourishes when visitors flock in their pristine surroundings. However, researchers, locals and environmentalists tend to gauge the impact of tourism in the sensitive areas. It is essential that the hedonic activities in the attraction region do not impact negatively due to the presence of tourists and usage of the destination facilities. The paper draws on responsible tourism to further understanding of the concept and related implications on destination image formation. The study can be further developed to associate with the tools to effective marketing of a destination and may have implications in destination planning.

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