Social media as a popular mode for social communication: A review

Now a day social media has emerged as fastest and best mode way for communication. From the small enterprises to big establishments, all of them use social media for the advertisement of their brands. With the development of social networking in the last decade, organizations use social groups inform the buyers about their products. The social networking platform enables the companies to predict the exact requirements of the customer and thus, device their marketing strategy. This study focuses on the retailers’ improvement by utilization of online networking.