Investment means putting your money to work for you. Essentially, it is different way to think about how to make money. Growing up, most of us taught that you can earn your income only by getting job & working. And that’s exactly most of us do. There’s one big problem with this: if you want money, you have to work more hours. However, there is a limit to how many hours a day we can work, not to mention the fact that having a bunch of money is no fun if we don’t have the leisure time to enjoy it. You can’t create duplicate of yourself to increase your working time, so instead, you need to send an extension of yourself - your money- to work. Quite simply, making your money work for you maximizes your earning potential whether or not you receive a raise, decide to work overtime or for looking a higher paying job. There are many different ways we can go about making an investment. This includes putting money into stocks, bonds, mutual funds, real estate & so on. Researchers has studied the different avenues of investments as well as the factors while selecting the investment with a sample size of 50 using a structured questionnaire. Actually the present study identifies the preferred investment avenues among the individual investments using self assessment test. The study is based on primary sources of data which are collected by the distribution of a close ended questionnaire. The data has been analyzed using percentage, chi-square test using statistical software.
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