
MEDIA is identified as the lifeline to the people on this planet. A platform for the mass, it continues to be the ruler of our existence in the field of communication. This field has unfailingly exposed to us the voices unheard of, the sights unseen and the experiences unfelt. With a wide range of issues concerning media, this area remains as one of the most widely studied and debated picture in the 21st century scenario. In the present day, as media voices the need for vehement practice of gender equality, we often tend to overlook about such practices being effective in the media house itself. Does our Indian society, which unfailingly projects its patriarchal reign over its citizens and forms the domain of survival for a majority percentage of the population, overpower the role of media in practicing gender equality? Do women in the 21stcentury continue to be victimized by the claws of an inferior identity in the professional forum which paves the path for addressing this concern? In this paper, the researcher investigates the position of women in media by highlighting the meaning women make of their work and workplace issues in the regional media of Assam. It focuses on the wide variety of domains which speak of the challenges faced by the women journalists in the media houses. This qualitative study seeks to unpack the gender inequality and discrimination in Assamese print media houses. It argues that the patriarchy within the Assamese society extends to media organizations, and recommends that without gender empowerment within the media, its aims and claims to impacting community development will remain hollow.