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Impact of customer’s brand awareness on purchases of ceramic tiles

Author: 
Chiranjeevi, G. and Rajasekhar, M.
Subject Area: 
Social Sciences and Humanities
Abstract: 

This study empirically examines the relationship between brand awareness as the independent variable and purchases of ceramic tiles as the dependent variable in relation to select branded ceramic tiles. While one-way ANOVA is used to explain the significant relationship between these two variables, Chi-square explained the association between these two variables and t-test explained male and female awareness on ceramic tiles and their brands. For this we have collected opinions of 250 respondents by using a well constructed close-ended questionnaire. In this study, we conclude that Johnson ceramic tile brand has more awareness, Kajaria is the second popular brand, Somany and Nitco occupies third and fourth places among its customers mind.

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