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India’s reform period and organised auctioning of tea in Assam

Author:

P. Guha

Subject Area:

Social Sciences and Humanities

Abstract:

Perishability, nature of different variety of tea urges proper and timely marketing for minimizing the loss in producer’s side and maximizing the benefit in consumer’s side. Over the century, auction has served as a better price discovery mechanisms as well as media for marketing of bulk tea shrouded with transparency. However, significant change has emerged in the auction system in recent years when compared with the earlier century. The period of India’s economic reform has brought changes in marketing of tea through GTAC but such changes has been less successful in revival of its performance in terms of price and quantity of tea sold their compared with earlier decade.

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