Organızatıonal development ınterventıon (odı) on the marketıng strategıes for the assessment of profıtabılıty of the course programs wıthın hıgher learnıng ınstıtutıons

Over the time, the profitability of the course programs should be monitored and the corresponding Organization Development Intervention (ODI) on the marketing strategies should be assessed. This study involved marketing strategy interventions on the course programs offered.The results of the study showed significant improvements in the obtained t-values. Marketing strategies on Course program operation improved with an average obtained t-value of 5.81. Marketing strategies on Leadership improved with an average obtained t-value of 5.91. Marketing strategies on Work Environment had an average t-value of 5.56. Marketing strategies on Team Work obtained an average of a t-value of 5.68. Marketing strategies on Management obtained an average of a t-value of 5.12. Marketing strategies on staff motivation obtained an average of a t-value of 6.10. The ODI helped the College to improve on its marketing strategies which assisted in the improvement of the profitability levels of the course programs.