Health is determined by several factors including genetic inheritance, personal behaviors, access to quality health care, and the general external environment - like quality of air, water and housing conditions. In recent years, scientists and epidemiologists have turned their attention to a growing range of social and cultural variables as antecedents of health. These variables include SES, race/ ethnicity, gender and sex roles, immigration status and acculturation, poverty and deprivation, social network and social support, and the psychological work environment, in addition to aggregate characteristics of the social environments- distribution of income, social cohesion and collective efficacy. In the present era media plays an important role in people’s lives. Watching television, surfing World Wide Web, Listening Music, Reading Newspaper and Magazines, all are time framing production of mass media around the clock. The proliferation of communication technologies, audio-visual learning, encourages omnipresence of the media in daily life. Protein Calorie Malnutrition (PCM) is the burning social cohesion and unrest among the tribal people specially who is residing deep inside the forest, their nutritional value in daily food habit was based on forest collection only. But illiteracy, lack of awareness, shy behaviour and socio-economic proviso did not explore such endeavor to avail proper nutrition. Thus, they are suffering from Malnutrition since decades. The present study peered into Media involvements which effectuate a challengeable ensue to the Santal and Lodha population of the tribal village, Jual Bhanga. The potential role of the media as an actor in the public health ensue, that is, how it can use its presence and power to lead to the mobilization of societal action that creates a challengeable conditions for restriction and protection of Malnutrition in the process of eradication from grass-root level, while Jual Bhanga Tribal village is an unique accumulation towards socio-economic amplifications.
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