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Success determinants of homegrown enterprises in one city in the Philippines

Author: 
John Rick B. Ogan
Subject Area: 
Social Sciences and Humanities
Abstract: 

This paper is focused on the study of success determinants of homegrown food enterprises in Bacolod City, Negros Occidental. The study utilized the quantitative technique wherein the data was analyzed using different statistical tools such as frequency, percentage, weighted mean, and Chi-square test. Purposive sampling technique was employed to identify the participants of the study. Inclusion criteria were established in the selection process such as the number of years, number of employees, and number of branches. The list of participants was taken from the Business Permits and Licensing Office of the New Government Center of Bacolod City. A total of 30 participants were included in the study. The validity and reliability of the instrument were conducted prior to administering it. The researcher-made instrument underwent validation from five panel of experts and was rated 4.44. Reliability of the instrument was established by calculating Cronbach’s Alpha in the pre-test stage score of the instrument which scored 0.806, thus considered reliable. Findings of the study revealed that entrepreneurial skills were very evidently practiced by business owners, while personal attributes were discovered to be very highly possessed by them. Findings showed that the critical contributing factor to business success was the personal attributes of the business owners. These personal attributes of the business owners include motivation, perseverance, goal orientation, flexibility, determination, tolerance to pressure, energy level, compassion, and ability to communicate. Significantly, the results of the study showed a strong positive relationship between the number of branches to the personal attributes of business owners. Subject Area: Business and Management of chickpea.

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