Traffic education, publicity and training in road safety: basis for road safety and accident awareness program

This research aimed at discovering how motorcycle riders received traffic education, publicity, and training in road safety. Qualitative research design was used thru content analysis. Through purposive sampling, twenty (20) motorcycle riders in WVSU-LC were chosen as participants. Data were collected through a semi-structured interview and were thematically analyzed. Results revealed that the most common form of traffic education they received is from the examination given by the Land Transportation Office, comprehension of traffic signs and symbols, social media, personal observation and experience and through the instructions of peers and relatives. The results also revealed that the publicity of road safety awareness on highways were in the form of traffic signs and symbols, police checkpoints, social media platform, streamers, and through pavement markings.Consequently, there is a supreme necessity to reevaluate the way the government provides traffic education to its people.