CERTIFICATE

IMPACT FACTOR 2021

Subject Area

  • Life Sciences / Biology
  • Architecture / Building Management
  • Asian Studies
  • Business & Management
  • Chemistry
  • Computer Science
  • Economics & Finance
  • Engineering / Acoustics
  • Environmental Science
  • Agricultural Sciences
  • Pharmaceutical Sciences
  • General Sciences
  • Materials Science
  • Mathematics
  • Medicine
  • Nanotechnology & Nanoscience
  • Nonlinear Science
  • Chaos & Dynamical Systems
  • Physics
  • Social Sciences & Humanities

Why Us? >>

  • Open Access
  • Peer Reviewed
  • Rapid Publication
  • Life time hosting
  • Free promotion service
  • Free indexing service
  • More citations
  • Search engine friendly

Cultural determinants in the development of successful lifestyle brands

Author: 
Stephen T.F. Poon
Subject Area: 
Social Sciences and Humanities
Abstract: 

Lifestyle brands are created, built and established based on cultural values, attitudes and living arrangements of a specific group of target audience. As branding activities are aimed at generating awareness and communicating information that ultimately relates to the overall purpose of marketing, the creation of lifestyle brands is to enable target audiences or target market sectors to identify and associate with the elements of the specific lifestyle contexts they practice, prefer, and aspire to. Lifestyle branding adds value to consumers from its powerful enabling role as an interactive mechanism, being the name and symbolic associations for products and services which not only serves functional benefits, but communicates the symbolisms behind consumer choices with factors that are culturally inherent or meaningful. More than promotional tactics and marketing, lifestyle branding strategies shape the interaction habits and activities that the consumer may seek, prefer or engage in daily. The embrace of digital media, web-based and mobile technologies, and a tandem growth of interest in the urban shopping culture have become important catalysts in the development and management of successful lifestyle brands. This paper provides a set of possible cultural determinants of Malaysia’s urban consumer segments, while proposing ways in which brand marketers and designers can respond innovatively to their needs by aligning brands with consumer perceived measures of brand equity. Using scales of measurement on the brand equity model to analyse the underlying determinant conditions, four case studies of food and beverage brands in the Malaysian service industries will be provided to gather insights on brand equity, and these will be discussed in-depth to understand what consumers seek in brand experiences. The research will conclude by factoring in the designer’s role in the marketing of lifestyle brands that are relevant, recognised and respected.

PDF file: 

CALL FOR PAPERS

 

ONLINE PAYPAL PAYMENT

IJMCE RECOMMENDATION

Advantages of IJCR

  • Rapid Publishing
  • Professional publishing practices
  • Indexing in leading database
  • High level of citation
  • High Qualitiy reader base
  • High level author suport

Plagiarism Detection

IJCR is following an instant policy on rejection those received papers with plagiarism rate of more than 20%. So, All of authors and contributors must check their papers before submission to making assurance of following our anti-plagiarism policies.

 

EDITORIAL BOARD

CHUDE NKIRU PATRICIA
Nigeria
Dr. Swamy KRM
India
Dr. Abdul Hannan A.M.S
Saudi Arabia.
Luai Farhan Zghair
Iraq
Hasan Ali Abed Al-Zu’bi
Jordanian
Fredrick OJIJA
Tanzanian
Firuza M. Tursunkhodjaeva
Uzbekistan
Faraz Ahmed Farooqi
Saudi Arabia
Eric Randy Reyes Politud
Philippines
Elsadig Gasoom FadelAlla Elbashir
Sudan
Eapen, Asha Sarah
United State
Dr.Arun Kumar A
India
Dr. Zafar Iqbal
Pakistan
Dr. SHAHERA S.PATEL
India
Dr. Ruchika Khanna
India
Dr. Recep TAS
Turkey
Dr. Rasha Ali Eldeeb
Egypt
Dr. Pralhad Kanhaiyalal Rahangdale
India
DR. PATRICK D. CERNA
Philippines
Dr. Nicolas Padilla- Raygoza
Mexico
Dr. Mustafa Y. G. Younis
Libiya
Dr. Muhammad shoaib Ahmedani
Saudi Arabia
DR. MUHAMMAD ISMAIL MOHMAND
United State
DR. MAHESH SHIVAJI CHAVAN
India
DR. M. ARUNA
India
Dr. Lim Gee Nee
Malaysia
Dr. Jatinder Pal Singh Chawla
India
DR. IRAM BOKHARI
Pakistan
Dr. FARHAT NAZ RAHMAN
Pakistan
Dr. Devendra kumar Gupta
India
Dr. ASHWANI KUMAR DUBEY
India
Dr. Ali Seidi
Iran
Dr. Achmad Choerudin
Indonesia
Dr Ashok Kumar Verma
India
Thi Mong Diep NGUYEN
France
Dr. Muhammad Akram
Pakistan
Dr. Imran Azad
Oman
Dr. Meenakshi Malik
India
Aseel Hadi Hamzah
Iraq
Anam Bhatti
Malaysia
Md. Amir Hossain
Bangladesh
Ahmet İPEKÇİ
Turkey
Mirzadi Gohari
Iran